RideCake, or simply CAKE, is a Swedish startup that operates in the electric vehicle market, specifically focusing on lightweight, high-performance electric motorbikes. The company's products are designed to be environmentally friendly, quiet, and efficient, making them ideal for both personal and business use. Their clientele ranges from individual consumers looking for a sustainable mode of transportation to businesses aiming to reduce their carbon footprint with eco-friendly fleet vehicles.

CAKE's business model revolves around direct online sales of their electric motorbikes and accessories. They offer a range of models, including the Makka and the Bukk, each designed for different uses such as commuting, hauling gear, or exploring. Customers can customize their bikes online and take advantage of limited offers, such as free accessories with the purchase of a Makka.

In addition to selling bikes, CAKE is also involved in various initiatives aimed at promoting sustainability and environmental conservation. These include an anti-poaching initiative that uses quiet, solar-powered bikes for wildlife conservation in Africa and the Amazon, and a commitment to developing the first truly fossil-free vehicle by 2025. They also offer a certified pre-owned series for customers looking for more affordable options.

Furthermore, CAKE has made strides in the education sector by partnering with Pharrell's YELLOW to bring bikes into classrooms, and in the racing world with their electric, global, and urban racing series, CAKE Worlds race.

In terms of revenue, CAKE generates income through the sale of their electric bikes and accessories, as well as through partnerships and initiatives. The company has recently signed a contract for 130,000 bikes for China, indicating a strong potential for growth and profitability.

Keywords: Electric Motorbikes, Sustainability, Direct Online Sales, Business Fleets, Anti-Poaching Initiative, Fossil-Free Vehicle, Certified Pre-Owned Bikes, Education Partnership, Electric Racing Series, International Expansion.